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    Press Releases and Media Coverage | Lilium’s Journey 

    lilium newsBy lilium newsOctober 19, 2025 Media No Comments8 Mins Read
    Press Releases and Media Coverage | Lilium’s Journey 
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    Imagine a world where city traffic jams are a thing of the past, replaced by sleek electric jets zipping silently through the skies, ferrying passengers from downtown to the airport in minutes. This is not science fiction; it is the bold vision of Lilium, a German startup that has been at the forefront of electric vertical takeoff and landing (eVTOL) technology. Founded in 2015 by four ambitious engineers from the Technical University of Munich, Lilium set out to revolutionize urban air mobility with its innovative Lilium Jet: a seven-seater aircraft powered by 36 ducted electric fans that promise quiet, efficient flights over distances up to 300 kilometers.

    Lilium’s story is one of soaring ambitions, groundbreaking tests, and the harsh realities of pioneering a new industry. Through a steady stream of press releases and a whirlwind of media coverage, the company has kept the world informed about its progress and setbacks. From viral flight videos to high-profile partnerships and, ultimately, a dramatic insolvency filing, Lilium’s journey has captivated aviation enthusiasts, investors, and skeptics alike. This article traces that path, drawing on key announcements and headlines that shaped the narrative of Europe’s eVTOL darling. It’s a tale of innovation’s highs and lows, reminding us that the road to the future often hits turbulence.

    The Spark: Early Days and First Flights (2015–2019)

    Unveiling the Prototype

    Lilium burst onto the scene in 2015, a year when electric vehicles were gaining traction on roads but still a novelty in the skies. Co-founders Daniel Wiegand, Sebastian Born, Patrick Nathen, and Matthias Meiner—fresh from academia—dreamed of an all-electric “air taxi” that could bypass congested highways. Their breakthrough? Ducted Electric Vectored Thrust (DEVT) technology, where small, enclosed fans provide both lift and propulsion, minimizing noise and maximizing efficiency.

    The company’s first major press release came in April 2017, unveiling footage of a two-seater prototype hovering and darting around Munich’s Oberpfaffenhofen airfield. Media outlets like TechCrunch and The Verge hailed it as “the future of flight,” praising the jet’s futuristic design that looked more like a sci-fi prop than a real aircraft. Aviation Week referred to it as a “quiet revolution,” noting that the ducted fans reduced noise to whisper levels—crucial for urban operations.

    Building Momentum with Tests

    By 2019, Lilium ramped up testing. A June press release announced plans for a London-based software team to develop autonomous flight systems, signaling global ambitions. Then, in October, came a showstopper: video of the five-seater prototype transitioning from vertical takeoff to forward flight at over 100 km/h. The Guardian and BBC covered it extensively, with headlines like “Lilium’s Electric Jet Takes Flight—And Investors’ Breath Away.” This milestone not only validated the tech but also secured early funding from the European Space Agency and Climate-KIC, totaling millions in seed capital.

    Media buzz painted Lilium as Europe’s answer to Tesla in the skies. Forbes speculated that air taxi networks would be established by 2025, while critics in German outlets, such as Aerokurier, questioned whether the performance claims—300 km range on a single charge—were overhyped. Undeterred, Lilium’s releases emphasized simplicity: no complex tilting rotors, just scalable electric “jets” for regional hops.

    Scaling Up: Funding, Partnerships, and Production (2020–2023)

    Overcoming Early Setbacks

    The 2020s brought acceleration—and acceleration’s costs. A February fire destroyed the prototype during maintenance, a setback Lilium addressed in a candid press release, vowing to press on with a second demonstrator. The media response was mixed; CNN framed it as a “bump in the road,” but skeptics pointed to the delays.

    Recovery came swiftly. In November 2020, Lilium partnered with Tavistock Development to create the world’s first eVTOL vertiport in Orlando, Florida—a $25 million project that combines luxury real estate with air mobility. Bloomberg and Wired ran features on how this “vertiport” could transform travel, envisioning seamless transfers from heliport to jet.

    The Big Funding Leap

    2021 was the year of the big bet: a SPAC merger with Qell Acquisition Corp., valuing Lilium at $3.3 billion. The Nasdaq debut in September drew headlines from The Wall Street Journal, such as “Lilium Soars to Unicorn Status,” with $1.5 billion raised for certification and production. CEO Klaus Roewe, in shareholder letters, highlighted milestones such as wind tunnel tests and battery advancements.

    By 2022, partnerships multiplied. A deal with Brazilian airline Azul for up to 220 jets made waves in Reuters, projecting 500,000 passengers annually in South America. Media coverage shifted to commercialization: Simple Flying explored vertiport networks, while The Economist warned of regulatory hurdles.

    Certification Progress Amid Challenges

    2023 tested resolve. Q1 and Q2 shareholder letters highlighted a 78% completion of the EASA Means of Compliance and FAA G-1 certification basis, making Lilium the only eVTOL with dual regulatory nods. Vertical Magazine praised the “enormously positive” response to the Lilium Jet cabin mockup at the Paris Air Show. However, funding gaps loomed; a €300 million shortfall was announced, which was subsequently met with €227 million from Tencent and others. Coverage in Handelsblatt turned cautious, dubbing it “Europe’s eVTOL Gamble.”

    Through it all, Lilium’s releases were optimistic, focusing on “process control and safety” for production-scale jets.

    Milestones and Momentum: The Push Toward Flight (2024)

    Wind Tunnel Wins and Airshow Buzz

    2024 felt like liftoff. In April, despite parliamentary delays on loan guarantees, Lilium hit wind tunnel milestones with full-scale models. At EBACE in May, the full-scale Lilium Jet mockup stole the show, with Aviation International News (AIN) reporting buzz from business aviation execs eyeing it for charters.

    Farnborough Airshow in July amplified the hype. Delegates flocked to Lilium’s stand, where the jet’s silent fans and premium cabin drew comparisons to private jets. Forbes noted that the Saudia Group’s MoU for jets has boosted the order book to over 100 firm commitments.

    Key Partnerships and Production Advances

    October brought two triumphs. First, a partnership with GE Aerospace for flight data monitoring, integrating GE’s Event Measurement System into every Lilium Jet. GE’s press release described it as a “safety foundation for eVTOLs,” which was widely covered by Aviation Week as a nod to its scalability. Days later, Lilium powered on its first production-conforming jet (MSN1), an “ironbird” for certification tests. eVTOL Insights hailed it as “a significant achievement,” with MSN2 slated for manned flight in early 2025.

    The media painted 2024 as Lilium’s “breakout year.” UK Aviation News featured the Farnborough stir, while global outlets like Flight Global speculated on 2026 service entry. Yet, whispers of cash crunches surfaced in niche reports.

    Turbulence: Financial Storms and Insolvency (Late 2024–Early 2025)

    The Insolvency Filing

    The dream hit headwinds in October 2024. Blocked German loan guarantees forced insolvency filings for Lilium GmbH and eAircraft. AOPA’s coverage was somber: “One of the few with a prototype, now grounded by funding woes.” Lilium’s release framed it as “self-administration” to preserve assets, but operations halted, resulting in the layoff of nearly all 1,000 staff by December.

    December brought hope: The Mobile Uplift Corporation (MUC), a U.S.-European consortium, signed an agreement to acquire assets for over €200 million. AIN reported that it could restart work in 2025, with Roewe tipped as the new CEO. eVTOL Insights buzzed with rumors of rival bidders, including The Ambitious Group (AAMG) ordering eight jets.

    Partial Revival and Final Setback

    January 2025 saw a partial revival: Some staff recalled that MUC closed the deal by January 20. Flight Global noted plans for three milestones: restructuring, capital raise, and prototype flights.

    But February dashed optimism. MUC’s funding evaporated, leading to a second insolvency on February 21. AeroTime reported operations ceased, with CEO Severin Tatarczyk lamenting unfulfilled promises. Forbes’ headline stung: “Lilium Fails Again—Is This the End of Europe’s eVTOL Dreams?” Analysts like Sergio Cecutta of SMG Consulting told Aviation Week that Europe’s leaders—Lilium, Volocopter—were faltering, ceding ground to U.S. rivals (Joby) and Chinese rivals (EHang).

    By October 2025, coverage had quieted. A September AIN piece mentioned AAMG is still eyeing assets despite complications. The order book—108 firm orders, with over 600 options—lingered as a what-if.

    Legacy: What Lilium’s Story Teaches Us

    Innovations and Achievements

    Lilium’s journey, chronicled in over 100 press releases and countless articles, is a microcosm of the eVTOL boom. Early hype around flights and funding (peaking at $3B valuation) gave way to certification wins and partnerships that proved the tech’s viability. GE’s safety collab and power-on milestones showed real progress toward 2026 entry.

    Yet, the crashes—literal and financial—highlighted pitfalls: €1.5B+ burned on R&D, regulatory delays, and investor fatigue in a high-interest world. Media evolved from awe to autopsy, with Forbes questioning if Europe’s dream was grounded by funding woes, not tech.

    Lessons for the Future

    For aviation, Lilium leaves blueprints: quiet ducted fans, scalable designs, and vertiport visions. Its story underscores that innovation demands resilience—and capital. As of October 2025, whispers of buyers persist, hinting at revival. Whether Lilium rises or inspires successors, its press releases and headlines ensure one truth: the skies are changing, one bold flight at a time.

    Conclusion

    Lilium’s journey, as told through its press releases and vibrant media coverage, is a testament to the audacity of dreaming big and the challenges of turning vision into reality. From its pioneering Lilium Jet to global partnerships and regulatory milestones, the company pushed the boundaries of electric aviation, inspiring a generation to rethink urban mobility. 

    Yet, financial turbulence and insolvency underscored the steep climb of innovation in a capital-intensive field. Though its future remains uncertain as of October 2025, Lilium’s legacy endures in its technological blueprints and the spark it ignited for sustainable flight. Whether it soars again or paves the way for others, Lilium’s story reminds us that the path to transforming the skies is as thrilling as it is unpredictable.

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